Open up new markets and grow.
Buyers choose from the firms they already know. Iceberg finds the buyers for what you deliver, including the ones who have not heard of you yet, and puts you in front of the people who decide.
We work two ways. Use our intelligence on demand and pay only for what you use, or engage us as your business intelligence agency, representing you across all of your business development.
How we help BD teams.
Most business development runs on instinct, a CRM nobody keeps current, a lot of manual searching, and time spent networking without knowing who matters. We help BD teams replace that with evidence, take the routine work off their hands, and show what their effort produces.
1.Base your strategy on what your buyers need and when.
Iceberg reads what every buyer in your market has actually bought: what kind of work, how much, from whom, and when each contract comes back to market. That shows where the demand is, where it is about to open up, and where you are not yet in the room. A plan built on that record holds up in front of a board, a CEO or an investor.
You ask: “Where is the market for what we do, and where are we not selling yet?”
You get: Your market sized, every buyer in it, which ones you already serve, and which you have never sold to, with what each one spends.
The cyber security market: 72 buyers hold $417m of live work. A mid-sized cyber firm sells to 8 of them. The other 62 hold $224m, and $96m of it ends within twelve months. 2.The right conversation, with someone who will take it.
Iceberg finds the people around each budget you can actually reach: the owner if you know them, otherwise someone in the area that holds the work, a former colleague, or a contact one step away. Then it shows you their problem before you walk in: what their area buys, what is ending, who they rely on now, and what they have said in public. You arrive with something useful to talk about, not a pitch.
You ask: “Who do I know near this contract?”
You get: Your warmest paths to the area that holds it, graded from “you know the owner” to “someone in the same agency”, or a plain “no path”.
Defence: Joint Information Warfare holds a $19.4m cyber contract ending Jun 2027. Two warm paths in: through a former colleague to a director in the branch, and through Iceberg’s network to its head. The areas and the contract are real; people are shown by role. You ask: “I’m meeting the director of that branch on Thursday. What should I know?”
You get: Their area, what it has bought and from whom, what comes back to market and when, and what they have said in public.
Joint Information Warfare holds 522 live contracts with 229 suppliers. Each row is one of the suppliers it uses most: the box covers the middle half of their contract values, the gold line is the median, and every dot is a contract. 3.Proof that it works.
Intelligence sharpens the strategy as you go. Every meeting, every bid and every result is recorded with Iceberg against the buyers you targeted, so you can see which approaches turn into pipeline and work won, and change course on evidence rather than opinion.
You ask: “How are we tracking against our target buyers this quarter?”
You get: Approaches made, meetings held, opportunities qualified and work won, set against the targets you agreed.
Illustrative. The buyers are real buyers in the cyber market; a customer’s own record of approaches and meetings stays private to them.
Inside the AI assistant you already use.
Iceberg connects to the AI assistant your team already uses through MCP, an open standard that lets an assistant use outside data and tools. It sits at the centre of everything that assistant can already reach: your CRM, your mail and calendar, your lead lists and your tender alerts.
The routine work of a BD team, tracking what is ending, who has moved, who owns what, and keeping the CRM current, becomes a question and an answer, or a job that runs on a schedule. There is no new app to learn and nothing to integrate.
Iceberg holds no key to any of these systems. Your assistant reads them, with your own connections, and passes across only what you ask it to.
From work you have never seen to a meeting with the person who decides it.
1. Find the work
Every buyer of what you deliver, including the ones you have never sold to, and when their work comes back to market.
2. Know who decides
The person who holds each budget, what they have bought, from whom, and what they have said in public.
3. Reach them warmly
The shortest path to each of them through people who already know them: yours, from your CRM and LinkedIn, and ours.
4. Win the work
Walk in, and bid, knowing the buyer, the incumbent and the history.
With Intelligence on demand, Iceberg does the first three steps and you run the pursuit. With Business development on demand, we do all four with you.
Two ways to work with us.
Intelligence on demand
From $50 a month, ex GST
For a BD lead who wants the answers when they need them. Iceberg works inside the AI assistant you already use, so there is no new app to learn and nothing to integrate. You ask in plain English. Your market is built from your ABN and kept current every week: every buyer, competitor and contract in it.
Business development on demand
By engagement
For a firm that wants new buyers without building a sales team first. We take the routine work off your hands, find and qualify the opportunities worth pursuing, and represent you to the people who decide them. That covers government buyers, the larger firms that deliver government work, and companies in other sectors that buy what you make.
We agree the buyers and the results that matter at the start, and report against them every month.
Who we work with.
Australian technology firms, many of them in cyber security and AI, whose work is ahead of their reputation. And established suppliers moving into buyers and markets they have not sold to before.
Data driven, outcome focused.
Every recommendation and every introduction starts from the evidence: what the buyer has bought, from whom, when it comes back to market, and who you already know near it. We judge the work by what it produces: meetings with the people who decide, pipeline built, and work won.
How customers run it.
Four real customers, anonymised. Everything described here is how they use Iceberg today. Named case studies will follow as customers agree to them.
The automated qualifier.
One customer has taken the tender-scanning job away from their people entirely. Their agents run on a schedule: every newly published tender is pulled, qualified against the facts Iceberg holds, the incumbent, the recent winners, how that buyer has behaved at renewal, their own position, and ranked before anyone has read a thing. The team starts the day with a shortlist, not a portal. The bid decision is still theirs; the reading is not.
The pricing desk.
Another runs Iceberg as their pricing desk. Before a number goes into a bid, they ask what work like this has actually sold for: the bottom of the range, the median, the top, and who supplied it. The same questions rank the competitor field, who is winning, where, and at what value, so their price lands inside the band and their bid is positioned against the firms already working that buyer.
The effort allocator.
A third runs their sales team's week from the network map. Iceberg matches the team's contacts to the areas that own the money in their market, so allocating effort stops being a debate: who we know, what their areas buy, what expires soon, and who holds the warmest path to it. Effort goes where a relationship and a renewal line up, and the gaps, where nobody knows anyone, become the target list.
The expander.
A fourth is using it to grow beyond their home agency. They asked which other agencies buy what they sell, then who they already knew nearby: contacts sitting one step sideways from buying areas they had never sold into. The market data says where to go; their own network says how to get in. Their prospecting now runs on both at once.
It gets better every time you use it.
Iceberg takes in each day's new tenders and contracts and keeps them permanently. Every contact you load, every note after a call and every piece of intelligence you save is there for the next question, so two firms in the same market end up with different maps, built from their own relationships and their own record.
Your record belongs to you alone. It is never shared with other customers and never used to help anyone else's bids.
Security & trust
Your intelligence, kept in Australia and kept private.
You're mapping sensitive relationships. We treat that data the way you would expect. It is encrypted, isolated, hosted onshore, and never shared.
Hosted in Australia
Your data lives in Australian data centres and never leaves the country.
Yours alone
Row-level security on every table keeps each customer's data fully isolated. You see your information, and only yours.
Never sold, never trained on
Your relationship intelligence is used to serve you. It is never sold, and never fed into AI training.
Kept apart
Information a customer holds in Iceberg (contacts, notes, pipeline, CRM records) is used for that customer only. It is never used in work we do for anyone else, including the firms we represent.
Start with the data, or talk to us.
Intelligence on demand is from $50 a month ex GST, per organisation, metered by use, with a monthly cap you set yourself. Free for the first two weeks. Business development on demand is by engagement.